How IPG Turns Wild Ideas into Show-Stopping Realities

At Impact Production Group (IPG), we don’t just design events, we build experiences that live in people’s memories.

And behind many of those unforgettable moments is a designer who helps shape imagination into immersive environments.

Let’s take you behind the curtain and introduce the creative force helping us bring bold event themes to life.

Meet the Mind: Alex : The Architect of Imagination

Alex is our 3D designer at IPG the one who transforms rough concepts into vivid, buildable realities. Working closely with our CEO Jean-Luc Manneback and the décor team, Alex plays a critical role in conceptualizing themes that define our most ambitious productions.

From gala events, launching of specific products, customized wedding events to themed partie :  Alex’s 3D renderings are often the very first moment a client sees their dream begin to take shape.

“Before we build it, we see it : through Alex’s eyes.”

Step 1: Listening to the Dream

Every concept starts with a conversation. We want to understand:

  • What is your story?
  • What emotion should the space evoke?
  • How will guests interact with it?

Sometimes, the answer is a floating temple. Sometimes it’s a fire tunnel. Sometimes, it’s something that’s never been done before.

At IPG, no idea is too wild. We say yes; then figure out how to make it real.

Step 2: From Pencil to Pixels
Once a direction is clear, Alex begins translating vision into 3D form. He creates:

  • Scale diagrams to plan logistics and safety after a site visit
  • Photorealistic 3D renderings to capture mood, color, and lighting
  • Mockups and layout flows to test guest experience

This is where creativity meets strategy  and where the full IPG team (AV, rigging, decor, and technical) aligns around a single visual concept.

Because great ideas must be both beautiful and buildable.

Step 3: Prototyping & Pre-Testing

Before anything goes to site, we test it in our warehouse. This is where the sketches come to life:

  • Miniature mockups and scenic elements are built
  • Light and sound interactions are trialed
  • Walkthroughs and rigging tests ensure guest flow and safety

This behind-the-scenes phase often saves cost, time, and creative headaches, allowing our team and the client to align before the big day.

Step 4: The Build Begins

With every detail approved, the fabrication phase kicks off:

  • Welding, carpentry, and scenic painting
  • FX integration (like fire effects, LED mapping, fog machines)
  • Texture, finish, and technical rigging

Alex stays involved, fine-tuning until the physical build matches the vision. Consistency is key : from pixel to plank.

Step 5: Showtime
Installation day arrives and the real magic happens. Guided by Alex’s renderings and plans, our crews bring the environment to life with precision.

The best moment? When clients and guests walk in and gasp:
🗨️ “It looks exactly like the sketch.”
🗨️ “You built the whole concept  down to the tiniest detail.”

That’s the IPG difference. We don’t just design backdrops, we design feelings.
From Idea to Immersion

We’ve helped:

  • Brands launch experiences that boost engagement
  • Couples turn weddings into cinematic love stories
  • Festivals build whole worlds out of bamboo, steel, and sound

Every immersive build begins with belief and a team ready to turn your ideas into structured, unforgettable reality.

Why Clients Choose IPG for Creative Concepts
✔ 100% in-house concept-to-execution workflow
✔ Collaborative process across departments
✔ Visual consistency from renders to real-world builds
✔ Designs tailored to audience, venue, and emotion

Whether you’re dreaming of a fairy tale wedding celebration, branded stage, a launching of a specific product or a staff party,  IPG brings vision and volume.
Got a Wild Idea? We’re In.

Let’s bring your concept to life.

Book a creative session with Alex and the IPG team — and watch your story take shape, one render at a time.

👉 Contact us today to start sketching your dream.