Technology & Effects

How IPG Orchestrated ABC Banking’s Rebranding Celebration Without Missing a Beat

A problem-solving masterclass in corporate event production, luxury staging, and brand storytelling

When a Bank Turns 15, The Stakes Are Higher Than the Cake

Rebranding a bank is not a party.
It’s a statement of confidence, a promise of continuity, and a carefully choreographed message to clients, partners, regulators, and teams.
When ABC Banking Corporation chose to celebrate its 15-year anniversary alongside a full brand refresh, the brief was clear:
Elegant, reassuring, technically flawless, with zero room for improvisation.

Add to that:

  • 220 guests
  • A heritage site (Château de Labourdonnais)
  • A multi-day build
  • A live artistic performance
  • Heavy technical power requirements
  • Architectural lighting, projection mapping, crystal structures, and brand-aligned visuals

And suddenly, this becomes less “event” and more strategic operation.

This is where Impact Production Group (IPG) stepped in.

Woman in a beige dress and elaborate floral headpiece poses confidently in a warmly lit hallway. The atmosphere is artistic and lively.
Elegant outdoor event with round tables, white linens, gold chairs, and floral centerpieces in front of a large, two-story building under tent lighting.

The Core Challenge: How Do You Rebrand Without Disrupting Trust?

Corporate event planners face the same recurring fears:

  • What if the structure doesn’t feel premium enough?
  • What if the lighting overwhelms the heritage venue?
  • What if sound, visuals, décor and branding don’t speak the same language?
  • What if guests feel impressed… but disconnected?

For ABC Banking, the challenge was even sharper:

How do you modernise a financial brand without alienating its legacy?

IPG’s answer was simple (but never simplistic):

Let the venue speak.

Let the brand guide.

Let the technology disappear.

A Venue That Demands Respect: Château de Labourdonnais

Historic venues are unforgiving.

They reward precision and punish excess.

The solution?

A 500m² crystal Arcum marquee, positioned to extend the château rather than compete with it.

  • Transparent structure
  • Architectural alignment
  • Clean sightlines
  • Seamless indoor-outdoor transition

The result:

Guests felt inside the château not under a tent.

And yes, the Arcum was installed, used, and dismantled over four tightly controlled days, with precise load, power, and safety planning.

Elegant banquet setup under a clear tent with chandeliers, featuring round tables with white tablecloths, floral centerpieces, and neatly arranged settings.
Outdoor event setup with circular tables lit under a canopy on a grassy area, string lights creating a warm ambiance; a stage to the right with trees behind.
Outdoor event setup at night, featuring round tables with white tablecloths under a lit canopy. A corporate banner in the background reads “ABC Banking Corporation.” The scene is surrounded by trees, creating a formal and inviting atmosphere.
Outdoor evening event under a transparent tent with elegant lighting, decorated tables, and guests mingling. Warm, festive atmosphere with red umbrellas.

Lighting as Language: When Gold Is Not Just a Colour

ABC Banking’s new identity required warmth, prestige, and clarity not theatrical excess.

IPG deployed a layered lighting strategy:

  • Vegetation uplighting to sculpt the gardens
  • Warm architectural washes on the château façade
  • Custom gobos projecting the ABC Banking logo
  • Controlled beam movement for subtle dynamism
  • No “disco banking” … ever

The humour?

If guests notice the lights too much, we’ve already failed.

Lighting should be felt, not applauded.

The Welcome Zone: First Impressions Are Financial Decisions

The cocktail area was designed as a confidence filter.

Guests arrived to:

  • Gold wire cocktail tables
  • LED-integrated bars
  • Soft lounge seating
  • Live trio performance support
  • Precision sound dispersion (so conversations stayed conversations)

Nothing screamed.

Everything whispered: “You’re in good hands.”

A woman in a red gown plays a large harp on stage, smiling against a red backdrop with the words "Aspire fo." The scene conveys elegance and joy.
A bartender at a decorated outdoor bar mixes drinks under warm lights. The setup features floral arrangements, greenery, and elegant golden chairs nearby.
Elegant event venue with round tables, white linens, and floral centerpieces. Warm lighting creates a cozy, inviting ambience with empty chairs.

Dining With Discipline: Where Logistics Become Invisible

Inside the Arcum:

  • 22 banquet tables dressed in white, gold runners, mirrored centres
  • 220 gold Chiavari chairs
  • Coordinated table numbers, linen, floral tones
  • Chandeliers in warm crystal white
  • Visual symmetry from every angle

Behind the scenes?

  • Electrical distribution exceeding 23,600 watts
  • Multi-phase power
  • Redundant cabling
  • Structured load management

Because elegance only works when engineering behaves.

The Stage: Where Words Carry Weight

This was not a concert.
It was not a show.
It was a brand address with artistic punctuation.

IPG delivered:

  • A 30m² stage
  • Acrylic lectern with dual microphones
  • Professional live sound reinforcement
  • Discreet artist monitoring
  • A 6m x 3m high-resolution LED screen (pitch 2.3mm)

Every speech landed.
Every pause was respected.
Every word travelled cleanly without echo, distortion, or drama.

(Except the good kind.)

The Invisible Army: Crew, Timing, Rehearsals

This event ran on:

  • 3 setup days
  • Night dismantling
  • Parallel décor, AV, lighting, and structure teams
  • On-site rehearsals
  • Real-time testing and redundancy planning

IPG’s artisans, technicians, riggers, designers, and coordinators moved like a single organism.

No panic.
No improvisation.
No crossed cables (emotionally or technically).

Why This Event Worked (And Why Others Sometimes Don’t)

Let’s be honest.

Many corporate events look impressive … until something goes wrong.

What ABC Banking avoided:

  • Over-designed décor
  • Under-powered sound
  • Mismatched branding
  • Last-minute technical surprises
  • Visual noise

What they gained:

  • Brand coherence
  • Guest confidence
  • Seamless flow
  • Zero friction

A celebration that felt intentional

Two people set up stage lighting, with one adjusting equipment. A backdrop displays gold geometric patterns and four large gold lights. The scene conveys preparation and focus.

The IPG Difference: We Solve Before You Worry

At IPG, we don’t just supply equipment.
We absorb complexity.

We translate:

  • Strategy into space
  • Branding into light
  • Logistics into emotion

And occasionally, we make it look easy… which is the hardest part.

Planning a Corporate Milestone or Rebrand Event?

If your next event involves:

  • A sensitive brand moment
  • A heritage venue
  • High-level stakeholders
  • Zero tolerance for error

Then you don’t need “just a supplier”.
You need a production partner.
Let’s design your next statement : beautifully, safely, and intelligently.

A performer in an ornate costume with feathers and sequins smiles brightly. The background is warmly lit with guests seated at tables, creating an elegant atmosphere.
Elegant table setting with neatly folded white napkins, lit candles, and tropical flowers. A blurry screen in the background exudes a warm, festive ambiance.